How are cars going to differentiate themselves when performance is a commodity?
Cars seem to be simultaneously getting more exciting and more boring at the same time. Fifteen years ago, performance was the thing that set high-end cars apart from the rest. Sure, it’s important not to understate things like design and comfort, but ultimately, high-end cars were different because of their performance. But these days, you can get behind the wheel and hit the accelerator on a sub-$40,000 EV, and get to 60 seconds in only a little more than three seconds....