Petco is fighting the competition with voice-activated content on smart speakers
It appears that Petco Animal Supplies, better known as Petco, is turning to smart speakers to differentiate itself from the competition in an increasingly turbulentpet productsmarket. A newinterviewon the Geomarketing blog with a professional from Petco partnerAlpine.AI, a major developer of Google Assistant apps and Amazon Alexa skills, lays out the company’s strategy to position itself as the “best source of information” for pet owners. The development of the new strategy comes from areportfrom Moody’s, as reported by RetailDive, which says that online sales are the fastest growing channel for pet sales and will be for the next five years....