AT&T is renaming its streaming video service yet again
AT&T is going to rename its streaming video services, which includeAT&T TV, AT&T TV Now, and AT&T Watch TV, to “DirecTV Stream” on August 26, according toThe Verge. Why the name change? It appears to be part of an effort to establish a new brand for the company’s video properties, which were formally spun off into a new company earlier in August. And while that might be a perfectly legitimate reason to change the service’s name, it’s enough to make our heads spin....