A smarter Siri with deep voice-based controls is on the horizon
At WWDC 2024, Apple announced anext-gen Siri experiencethat was able to take action across different apps and gain contextual awareness, thanks to a system calledapp intents. Apple later showcased those capabilities in aniPhone 16ad, as well. As of 2025, those groundbreaking Siri tricks areyet to appear on iPhones. Earlier this year, shareholders sued Apple over misleading ads that overstated the AI chops, and the company even had to pull an ad highlighting those Siri upgrades....