Black Ops 6 removes store ads from loadout menu after error
The Black Ops 6 and Warzone devs have responded to new bundle ads that were appearing in the loadout menu, explaining that they were added in “error.”
TheSeason 4 updatehad a rockier launch than expected, with a number of issues plaguing both games at launch.Players reported performance issues as soon as the patch dropped, with stuttering and disconnects happening in many matches.
Although these issues were later addressed, there was another addition that players were unhappy about —ads popping up in the loadout menu. These banner ads appeared above your owned weapon Blueprints, and would take you directly to the store to buy a bundle containing that specific weapon.
Following the backlash, the feature has been removed, with the devs explaining that it was never intended to be visible at this stage.
COD devs respond to backlash over loadout menu ads
The feature wasn’t mentioned in the Season 4 patch notes, but most just assumed that it had been a deliberate addition to direct players to the store. However, theCODUpdates X page shared a postexplaining this isn’t the case.
“A UI feature test that surfaced select store content in the Loadout menus was published in the Season 04 update in error,” said the post. “This feature has now been removed from the live game.”
Meanwhile, some players questioned whether it was an error at all, as many responded to the post, accusing Activision of backtracking after seeing the reception.
“‘Error’ LMAO yeah okay,” said one reply.
“So they backtracked and said it was a test instead of apologizing and admitting they listened to player feedback?” added another.
Although the ads are no longer showing, this is clearly a feature that the devs are exploring the possibility of introducing permanently. However, following the backlash, it remains to be seen if they’ll return in the future.
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