Twitter will relaunch sign-ups for its Twitter Blue service on November 29, owner Elon Musk said on Tuesday.
Anyone signing up for the eight-dollar-a-month service will have a blue checkmark placed by their account name, ending the old system where the coveted check mark was only given to verified accounts of politicians, celebrities, high-profile media personnel, and other public figures.
Indeed, the “official” label has just started to reappear on many of Twitter’s profile pages after showing on some accounts last Wednesday before being quickly pulled by the company.
In another tweet on Tuesday, Musksaidthat all unpaid legacy Blue checkmarks will be removed from profile pages “in a few months.”
The company paused the Twitter Blue subscription service on Friday after a slew of imitation accounts started to show up with the old verification blue checkmark, causing confusion for many among the community’s 230 million or so active users. Some of the imitation accounts bore the name of well-known companiessuch as NintendoandEly Lily, and contained tweets that were either offensive or false or both.
Upset by the swirl of confusion surrounding Twitter sinceMusk’s $44 billion acquisitionat the end of October, a number of brands have paused advertising on the platform.
Musk’s message on Tuesday is an attempt to reassure users — as well as advertisers — that uncertainty surrounding Twitter Blue, or “Blue Verified” as he calls it in his tweet, will be put to bed at the end of this month.
Punting relaunch of Blue Verified to November 29th to verify that it is rock solid
— Elon Musk (@elonmusk)August 15, 2025
Days after taking over at Twitter, Musk fired almost half the workforce in a bid to cut costs and push the platform toward profit. The CEO, chief financial officer, and entire board of directors were also giving their marching orders.
