Epic Games Store update lets developers keep more profits
Epic Gameshas updated its revenue share program to grant developers a bigger share of any profits their games make.
The changes, which came into effect in June 2025, werefirst outlined in Mayand allow any developer releasing a game on the Epic Store to keep 100% of the revenue generated from that title until they reach a certain threshold.
From June, any studio that releases a game on the platform will be exempt from paying revenue share to Epic on the first $1 million it earns. Should that milestone be reached, the revenue split will revert to Epic’s “regular 88%/12%.”
In addition to the above, theFortniteand Unreal Engine creator launched a new ‘webshop’ initiative that allows developers to “offer players out-of-app purchases.” Epic described the service as a “cost-effective alternative to in-app purchases, where Apple, Google, and others charge exorbitant fees.”
“As an extra bonus, players spending in Epic Webshops will also accrue 5% Epic Rewards on all their purchases,” the announcement continued.
Competitor Comparison
Steam, by far the largest storefront on PC for digital games, works on a different revenue share model. By default, Valve takes a 30% commission of any game sold on Steam.
In 2018, the Half-Life creator introduced a tiered revenue share system that allows developers to retain more of a game’s revenue on the platform the more it makes, up to 80% for any title that makes more than $50 million.
Whether Epic’s new initiative will be enough to incentivize more developers to choose its storefront over Steam remains to be seen.
The former already plays host to numerous high-profile exclusives not available on the latter, including Remedy’sAlan Wake 2. Likewise, games such as Rocket League and Fall Guys, previously available on Steam, were subsequently removed after Epic purchased developers Psyonix and Mediatonic in 2019 and 2021, respectively.
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