YouTube ads made over $36B in 2024 amid war on adblockers
YouTubeis one of the most popular video-sharing platforms on the net, boastingover 2.5 billionglobal monthly users as of January 2025.
As discovered byStreamTV Insider, the platform earned a record-breaking $10.473 billion in Q4 2024 — the first time it’s surpassed the $10B mark in a single quarter.
In Fall 2024, parent company Alphabet reported that it had gained $50 billion in revenue across both YouTube’s ad-friendly and subscription services in the 12-month period ending on September 30, another big first for the business.
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This is just the latest big news from YouTube after the platform began testing a new feature called the‘Play Something’ buttonin December 2024, which aims to help bored users navigate to content they might want to watch if nothing looks interesting in their recommended feed.
